Designing new archetypes to focus on new opportunities through Design Thinking
Knowing the needs and motivations of your users is essential to attract them Hypermedia Lab is a subscription-based web-platform for creating rich videos with interactive content, with which we have developed a project with the aim of designing new archetypes to grow your business. PROBLEMThe Hypermedia Lab platform is experiencing a low conversion rate because it is a sector in which there is currently a lot of competition, because their type of customer is very…