The necessary tips to enhance work sessions. I want you to think about the last work session you had with your team.How did it go? Did you reach the goal? Did people pay attention? Did you feel they could have contributed more? Couldn't you think of anything to solve the problem?....I'm sure more things came up that could be improved. What can we do to improve these working sessions and make them more operative?…
How to find the right path to develop a business. Throughout the ages, the vast majority of businesses and companies have focused on producing based on market needs. Entrepreneurs have focused not only on detecting all those gaps, but also on building the products that satisfy them. In those markets where you know how the customer behaves and what the competition is doing, it works. Nevertheless, the high marketing expenditure required to introduce and…
Speculative Design and other design disciplines to generate disruptive ideas. What is the role of design nowadays?Design is invisible because it has always been there.Design from its conception as a discipline has consisted of mediating between the needs and motivations of people to make tangible all those ideas that ranged from a product, a service, a business or even something as ephemeral as an experience.The problem with design is that it is so embedded…
Design Thinking
It is a method for generating innovative ideas that focuses its effectiveness on understanding and providing solutions to the real needs of users. It comes from the way product designers work. Hence its name, which literally translates as "Design Thinking", although we prefer to translate it as "The way designers think". It is, in short, a change of perspective from designing FOR people to designing WITH people.
Lean Startup
It is a working method that aims to increase the chances of success when a project comes out of the paper and begins to be realized, eliminating everything useless and inadequate. The idea is to adapt the product to what the market demands and not to our own vision, which is the best way to launch something new. To do this, we must focus on the customer's needs, relying on their feedback to modify the product until the final version is developed.
Agile UX
It is a set of methodologies for developing projects that require speed and flexibility to adapt to changing industry or market conditions, leveraging those changes to provide a competitive advantage. The main characteristic of the principles and values underlying agile methodologies is to be able to deliver quickly and continuously. In other words, the project is "sliced" into small chunks to be completed and delivered in a few weeks. In this way, if a change is needed, it is made only in the part involved and in a short period of time.
