“Do you imagine being able to articulate time at your whim? What if we stop measuring it in seconds, minutes, and hours? How would you rethink it? What would happen if you counted all the seconds that you take to perform each action during the day? Your way to see the world in many areas is linked to the way you understand time
. The challenge is to know if we can create new ways to measure it and thus change our perception. Imagine for a moment that we could put counters to all the actions we carry out or objects we use along the day.”
Maybe the short film “18 seconds”
will awaken your mind.If we are able to rethink our time, we should also be able to design artifacts and experiences that satisfy that need and the adjacent ones
. Now we propose a future possibility. Imagine a (dis)utopia in which the machines have replaced us in the different points of the work chain, even in those where the value of the human mind is needed. A future in which you can have 100% of your time. How to measure it, then, if it does not respond to immediate imperatives? We propose some ideas.1. Link time to expiring things
Complete a task before the pineapple on your table rots. There are so many factors involved, such as weather, oxidation, etc. The perception of time no longer aspire to be exact, and get in the real kingdom of the metaphorical and unpredictable: “the time it takes this apple to decompose is what your holidays last”.2. Link time to temporary rules
What if we were a little more Situationist
? We could build situations to create rules linked to third parties over which we have no control
. Imagine that you go for a walk, this will last as long as it takes, for example, to see twenty screws. We could also invent a rule that tells that the morning walk will consist of exactly 500 steps, and as soon as we reach, we go home.
In this part, an important via to the creation of rules and situations appear. What if we connect our time with the people of our circle? An example: “I will not separate from you until you learn English.”3. Link time to what matters to us
Artifacts that measure time in another way, clocks that only move when we do an action or when we are doing something that we really like, such as seeing exhibitions or doing sports. What a full life!
…What will be the challenge of the future?Build
molds to recapture time in the way we want and need. Be skilled enough to give shape to that virtualized time* that is being snatched away. Build products and services that help us redefine the time to our habits
. Being able once and for all to fulfill the human dream, to dominate the time at our whim.
It is not an easy task, but the world needs a healthier approach to time.*”The word globalization is a farce. There is no globalization, there is only virtualization. What is being effectively globalized is time”, Paul Virilio.