Customer Experience

This roadmap will bring you closer to the real needs of your client in order to offer them a new and improved experience through Design Thinking.

Goals

  • Understand the current experience of your customer and identify the points of improvement.
  • Learn how to build and design experiences that make sense for your user and add value to your product or service.
  • Define the user journey identifying all aspects of your relationship that makes you relevant for them.

Process

When starting any roadmap it is interesting to have a starting point. Start by asking ourselves the following questions:

  • Which is the first moment of the user experience?
  • And "the end"?
  • How far goes your analysis?

Each product and services, as well as the sales channels, usually have their particular characteristics, that's why we have to explore previously the context of new products or services, without forgetting to set the main focus of the action.

Results

When finished this itinerary, we will have understood your customer journey, including the identification of possible focuses and key aspects to work. Based on this, we will have a new experience defined and proven with our customer from the initial moment and with specific actions to be accomplished.

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When finished this itinerary, we will have understood your customer journey, including the identification of possible focuses and key aspects to work. Based on this, we will have a new experience defined and proven with our customer from the initial moment and with specific actions to be accomplished.

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