Design is characterized by the use of qualitative research tools. We look for comprehension and delineation of the problem to be solved, through understanding the context and the individuals involved in it.

In most of the cases, we seek to generate empathy with the person that is in the root of the problem, just as having the preliminary information. After field research and extensive gathering of data, we apply Visual Thinking to synthesize the information. It's about interpreting what we have found, by identifying the particular challenge we are facing.